Everything you need to know about running creator competitions on Mikah
Mikah is the all-in-one platform for running TikTok creator competitions. We connect brands with creators, automate performance tracking, and handle secure prize payments through escrow. Whether you're a brand looking to drive viral content or a creator wanting to monetise your TikTok presence, Mikah makes it simple.
Brands create competitions with specific goals (views, engagement, sales), set prize pools, and define submission criteria. Creators join and submit their TikTok content. Our platform automatically tracks performance via the TikTok API and ranks submissions. Winners are determined based on your criteria, and prizes are distributed automatically via escrow.
Mikah is designed for two audiences: brands and agencies who want to run creator competitions to promote their products, and TikTok creators who want to join competitions and earn prizes. Brands need a paid plan to host competitions, while creators can join for free.
Navigate to Settings > TikTok Shop in your dashboard and click "Connect Shop". You'll be redirected to TikTok to authorise the connection. Once connected, we automatically sync your product catalogue and sales data for competition tracking.
You can run several competition types: placement-based (top performers win), goal-based (hit targets to earn rewards), and stacking (progressive tiers of achievement). Each type supports custom rules, deadlines, and prize structures.
When brands create a competition, they fund the prize pool which is held securely in escrow. This protects creators by guaranteeing payment. Once winners are determined, funds are automatically released to creator accounts. Creators can withdraw via Stripe or direct deposit within 2-3 business days.
Yes, on Pro and Enterprise plans. You can customise your competition pages with your brand's logo, colours, and styling. This creates a seamless branded experience for your creators.
Our analytics dashboard shows real-time metrics including views, engagement, GMV, and attributed sales. You can track individual creator performance and overall campaign ROI. TikTok Shop integration provides sales attribution data.
Yes. Mikah is completely free for creators. You can join unlimited competitions, link your TikTok account, view your analytics, and receive payouts at no cost. We only charge brands for hosting competitions. Our goal is to help creators monetise their content and connect with great brands.
Sign up with your TikTok account, browse available competitions, and click Join. Some competitions may require you to meet certain criteria. Once joined, simply create and post your TikTok content - we automatically track your performance.
When you win a competition or meet prize thresholds, your earnings are automatically available in your Mikah account. You can withdraw via Stripe or direct deposit. Payouts typically process within 2-3 business days.
We track all major TikTok metrics including views, likes, comments, shares, saves, watch time, and engagement rate. For TikTok Shop integrations, we also track clicks, add-to-carts, and attributed sales. All data is pulled directly from TikTok's official API in real-time.
Yes. You can join as many competitions as you like, from different brands. Your TikTok content is automatically tracked across all active competitions you're participating in.
We offer three plans: Growth (£79/month) for brands running regular competitions, Pro (£159/month) for professional brands and agencies, and Enterprise (custom pricing) for large organisations. All plans include a 14-day free trial.
Yes. You can upgrade or downgrade your plan at any time from your billing settings. Changes take effect immediately, and we'll prorate the difference.
Processing fees vary by plan: 2% on Growth, 0.75% on Pro, and 0.25% on Enterprise. This fee is charged on escrow payouts when prizes are distributed to winners.
We offer a 14-day money-back guarantee for all paid plans. If you're not completely satisfied with Mikah, contact our support team within 14 days for a full refund. No questions asked.
We accept all major credit and debit cards through Stripe. For Enterprise plans, we also support invoice-based billing and bank transfers.
Yes. Growth and higher plans include TikTok Shop integration. This allows you to track actual sales attributed to creator content, not just views and engagement. Perfect for e-commerce brands looking to measure true ROI from influencer campaigns.
Competition data is synced from TikTok's API regularly throughout the day. Leaderboards update automatically as new data comes in. The exact refresh interval depends on your plan and the competition settings.
Yes. We use AES-256-GCM encryption for sensitive data, HTTPS everywhere, and secure OAuth for TikTok connections. Payment processing is handled by Stripe (PCI-DSS Level 1 certified). See our Security page for full details.
Yes, on Pro and Enterprise plans. Our API allows you to programmatically manage competitions, access analytics, and integrate with your existing tools. Documentation is available in the Resources section.
Our team is here to help. Reach out and we'll get back to you as soon as possible.
